Our Philosophy
Uncomplicate Your Routine
Don't have the time for a 10-step routine? We get you. That's why when we develop our products, we aim to deliver the most effective result for you in the least amount of steps so that you can layer less and live more.
We Did The Hard Work For You
We love researching and obsessing about the ingredients and formulations in our products, but that's our job. Not everyone got the time to be their own chemist, and we got your back.
All of our products are formulated by an experienced team of chemists using carefully curated ingredients for maximum efficacy and safety. We did the hard work so that you don't have to.
Science First
The skincare world can sometimes feel unruly with preposterous claims, fear-mongering, and conflicting advice out there. It can be overwhelming, we know.
We like to stick to science as our guiding principle to navigate through the chaos. Everything we do, from product development to marketing communication, is rooted in science.
Impact Your Skin, Not The Planet
We care for the environment a lot. Sustainability is more than just a checklist for us and is at the core of our brand.
Find out more about what we are doing to minimize our environmental footprint.
Why are we doing this?
Skincare Should Be Fun
When I got into skincare for the first time, I remember getting overwhelmed quickly. There are seemingly endless choices out there, and everyone keeps telling me that I need to be mindful and avoid a long list of toxic ingredients. Oh, and I need to do this number of steps to get a decent result.
Why is it so scary out there, and why does it feel like a chore? I remember thinking, "Wow, this is hard. I need to do a lot of research and do all these steps. But who got the time for all this?"
Then, after countless hours of reading scientific journals, discussing with experts, and experimenting, I discovered that a lot of the stuff that overwhelmed me was just made-up rules.
It is now my mission to uncomplicate skincare and make it a joy for everyone. Skincare should be fun.
Nico | Founder & CEO
